Technical Writing
Describe the interaction between the company and its customers. How active is each social media page? Does the company respond to complaints? What sort of posts are made to their Facebook page, for example? Are the social media pages easy to use, useful, and does the writing style reflect the needs of customers who use these platforms?
If the company has an app, what are its features? Is it easy to use? What information does the app provide for customers? Do they offer coupons? Sales ads? In what ways can the consumer interact with the app features?
Does the company’s site and / or app fit well on a smartphone or tablet screen? Describe the content, presentation and links, color, graphics, and writing style of the website. Is it easy to navigate?
Who is the company’s target audience? How do they appeal to this audience on their sites and app?
