The article must be from an authoritative source and must have been published on or after 1/1/21. Examples of authoritative Trade/Business publications/websites include Adweek, Ad Age, Marketing News, PR News, The Wall Street Journal, NY Times, and Forbes, among others. The TTU Library offers free access to these types of publications for enrolled students.
Attach the required soft copy of the article you are presenting to the Journal post so members of the course can read the article. Then do the following:
Provide a brief synopsis of the article.
Explain why the information in the article is important to consider in relation to our review of controversies in contemporary advertising.
Discuss the implications for advertising, branding, and or strategic communication professionals.
Include a complete APA style citation of the article.
