Phase 2 requires you to develop a recommended Promotion Strategy using a postcard campaign. Please be sure to review the Zoo Project Marketing document, so you have a good understanding of what is expected in the project.
Now that I have conducted a SWOT Analysis and Environmental Scan for the Maryland Zoo, you should have a better idea of the challenges and opportunities facing the Maryland Zoo.
The next step is to identify the target market segments that would be most relevant for the Maryland Zoo to promote membership sales. Again, be specific and include age demographics, geographic areas, income, psychological influences, situational influences, and sociocultural influences. Also, be sure you are citing your sources from your research using APA Style as required.
