Illustrate and interpret the concept of viral marketing by selecting recent specific examples, or one case study, with which you are familiar, to demonstrate the methods in which social media applications contribute to viral outcomes. Incorporate analytical interpretation of theory into practice. Your answer should be supported with relevant academic references drawn from the key text books and other articles you have sourced independently and the reference list compiled to comply with APA conventions. This assessment is due in week8 and is worth 30%.
Learning Outcomes Assessed:
1.2Discuss viral marketing via social media, as well as understand how viral marketing campaigns can be created and applied.
1.3Articulate how organisations are utilising social media technologies as part of their communication and promotion strategies.
2.1Develop creative thinking skills and identify key mechanisms by which organisations could improve or enhance their promotion and communication via social media technologies.
2.2Apply and integrate corporate social responsibility practices including ethical behaviour and sustainability where appropriate.
