Read the chapter and answer the following questions [to facilitate references later on for the purpose of test-taking, make sure you bold or underline key concepts, use bullet points, and note down the page numbers on the textbook for each concept]:
1 Read Chapter 11 of the textbook and answer the following questions:
a. List the decisions that a retailer has to make.
b. List the types of retailers by form of ownership.
c. List the types of retailers by the amount of services.
d. List the types of retailers by length and breadth of product assortment, define each and provide a real-time example for each.
e. List the major types of wholesalers and explain the key characteristic of each.
Explain the marketing strategy of the retailer: who is the target market? What is its product, price and distribution strategy?
3. Describe the atmosphere of your favorite store: what’s the color scheme in the store? What kind of music does it usually play? What kind of smell does it have? Who is the primary target market? What is the pricing strategy of the store?
