Hints and Tips:
When researching and planning this assignment ask yourself the following questions:
◦ What is your interpretation of the question?
◦ Which theoretical frameworks are you drawing on?
◦ What have you identified as the ‘key challenges’?
◦ What approaches to & methods of employee engagement, employee retention and change management have you identified in the McDonald’s case study? How have you related these to the literature?
◦ What is your proposed structure of your argument? Is it clear & logical?
◦ What are your recommendations?
◦ What supporting evidence – theoretical & practical i.e. supporting
sources/references
◦ How does this map to the marking criteria for this assignment?
Question 1:
As a starting point, you will need to identify the HR problems that McDonald’s UK faced. Briefly outline these in your answer. Remember to be CRITICAL – the case study only reports on data up to 2010 & this should be reflected in your answer.
You need to CRITICALLY EVALUATE their approach to resolving these HR problems using relevant theory and research to support your arguments. To do this you will need to think about the following:
o What were the strengths of their approach?
o What were the weaknesses of their approach?
