Read The Client Brief Prepare a 1,000-word report that presents critical evaluation of selected direct and digital marketing tools in the context of the suitability of those tools to promote the exhibition(s) at the Wallace Collection .
In the report, you will need to describe and critically evaluate two selected tools of direct marketing and two selected tools of digital marketing in the context of their suitability to the case study provided in the Client Brief.
The report needs to be professionally presented and logically structured. The evaluation of selected tools should be based on evidence that you review to prepare the assessment. The evidence can include but is not limited to: the websites for the selected tools, market reports, journal articles, research reports, textbooks.
