Task 1: Propose a new research project
Lisa wants to try to attract more customers since a new restaurant called Fishermans’ Paradise has opened closed to the Bar-Beer-Q Memphis Location. She has been thinking about hosting some events and games, such as karaoke night, poetry night, open-mic comedy, or a trivia night . She wants to know if customers will be interested in participating in these events and what kind of customers would be interested in what kind of events. Also, she wants to know people’s preferences regarding types of food and drinks while the events are taking place. Lisa asked your team to come up with a research proposal to help her decide what to do. She also specified that she wants you to do survey research, which means you need a questionnaire to collect your data. To help Lisa, your team need to perform the following tasks :
1. Provide any background pertinent to the project. Include marketing questions/research objectives.
2. Translate your research question into hypotheses. Provide a list of hypotheses that you would like to test .
3. Determine and present your research methodology fully: Specify your sample population, how you will find your sample, and why you choose that approach. Also, provide information about the expected sample size assuming a 99 percent confidence level, a margin of error of ± 5 percent, and a p-value of 0.5 .
4. List the statistical tests to be used to test the hypotheses proposed in point 2 . Also, provide information about the decision rule you will use to analyze the results .
