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Develop and support your analysis by ideas and techniques drawn from academic theory and up to date research.

Strategy and innovation – Assignment 2 – ‘Heaven Scent Floral Designs’ Analysis

Report that is maximum 2500 words.

1. Demonstrate knowledge of a range of frameworks of strategy and creativity appropriate for the evaluation of complex situations in organisations.

• Deliver a report that includes a detailed analysis
• Analysis requires you to demonstrate an understanding of how key trends and developments are likely to affect the industry segment and the company’s current strategy
• Develop and support your analysis by ideas and techniques drawn from academic theory and up to date research.

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