CW2: Growth Sustainable Business Plan
Coursework 2 requires you to write a full business plan based on the business idea you proposed for
CW1.
The following must be included in your business plan:
What is the product/service ? What does it do? What innovations does your idea bring to the market? Appropriate intellectual property rights in order to protect your business idea/enterprise, if applicable
Identify your target customers. B2B or B2C? Who are the end-users? Who will buy your product/service? What is the USP of product/service? What customer needs does the product/service meet? The underpinning research for the target market and an evaluation of the businesses’ position in the market
Who are your competitors for the product/service? What market share do your competitors have? Why might your customers buy your product/service rather than that of the competitors?
What skills do you have for developing and taking your business idea forward? What skills do you need? How will you address any skills gaps that you might have?
