Jackson Hewitt Tax Services Positioning Paper
Explain how your current firm is positioned to compete against its rivals: Cost or benefit leader? Broad or narrow focus? Describe the distinctive resources and capabilities that your firm has; and how those capabilities are leveraged to fit its strategic position in the industry.
Be sure to contextualize the industry in which your firm competes. What is the market concentration or industry structure? Who are the buyers; sellers; suppliers; rivals; potential entrants; firms producing substitutes? What forces are particularly strong and how does your firm’s positioning weaken these forces? Discuss whether your firm can sustain its competitive advantage. Which of the isolating mechanisms will be key to its long-run profitability?
