Design Thinking’ Report
The individual assignment requires you to synthesise and evaluate trends and needs in the market to design creative and innovative value-added marketing solutions. It assesses your ability to analyse marketing problems, develop critical thinking and apply insights to design innovative solutions. It supports your employability by promoting engagement with and global outlook in consumer trends and market insights, enhancing your innovative thinking and problem- solving skills to deal with unfamiliar tasks designing innovative marketing concepts and practices. This assessment is in the form of a written report, up to 3000 words, worth 75% of your overall mark. The assignment is due on 20 December
2021 by 1pm to be submitted via Blackboard.
On successful completion of this assessment you should be able to:
1. Demonstrate a comprehensive understanding of complex marketing issues and develop the skills necessary for creative and innovative solutions to marketing problems.
2. Identify market insights and trends that provide added-value marketing decisions and to assess implementation of such decisions.
3. Synthesise a variety of approaches in decision making and problem solving to develop creative and innovative marketing solutions.
4. Develop critical thinking and formulate cross disciplinary connections across marketing and creativity contexts to improve marketing processes.
