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How should fashion industries approach customers with the unique selling point of extraordinary garments during the pandemic considering both physical and virtual world?

 

Buying a dream: Consumer escapism and ways of expressing it through fashion

This template is designed to help you begin to develop your ideas for your extended essay.
Please fill in the sections with the information relating to your topic and bring this to your first CYP tutorial to discuss with your supervisor.

Title: Write a brief title that adequately describes the topic of your essay

This is the person who I truly am! : Fashion escapism and hedonic experience
Exploring escapism in fashion consumer behaviour
Escapism and fashion: consumer analysis on new club kids
Finding another identity: The role of clothing in fashion escapism
How the consumer escapism affected the fashion consumptio
Buying a dream: A case study of escapism in fashion consumer behaviour
Buying a dream: Consumer escapism and ways of expressing it through fashion

What are the main questions that you want to explore / answer in relation to your topic?

– How should fashion industries approach customers with the unique selling point of extraordinary garments during the pandemic considering both physical and virtual world?
– Will the metaverse affect fashion industry
How should designers approach Post pandemic fashion business

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