You are expected to complete this assignment individually.
Respect for academic integrity is crucial to your success. Make sure you understand what constitutes acts of academic dishonesty in the page: What is Academic Dishonesty?
Instructions
Using the same company that you selected in Assignment 2, you will prepare a brief marketing plan outlining how the company will launch its new product or service line. Use the numbered headings and answer the questions associated with each heading to create your marketing plan. Make sure you apply the various marketing concepts and terminologies discussed in this course within your answers. You must also reference at least 3 credible sources within your marketing plan.
1. Marketing Overview
a. Describe the industry, market, and any trends.
b. Describe the new product or service line and the classification the product or service will fit into. Remember, the product or service line must be new to the company!
c. Which segmentation strategy best describes the target customer?
d. Describe pricing, distribution, and promotional strategies for your new product or service line.
