This is an individual assignment worth 5% of your total grade. Please read the “Netflix, Inc.: The Mouse Strikes Back” case and answer the questions below, in no more than 2 pages . You may answer each question on its own without the need to integrate them into an essay. The objective of the assignment is to help you apply course concepts to a real business. You may use bullet points and/or prose but be as succinct as you can. Please remember to provide support for every answer.
Brief note about format: I left the formatting up to you to decide. This is because I would like for you to focus on providing succinct answers rather than fixate on length.
Brief note about content: All of the information required to successfully complete this case is contained in this document as well as in class lectures and slides. You do not need to do additional research or go beyond the scope of this course.
Please observe the academic integrity policy. This includes using your own words to express your thoughts and paraphrasing the words and ideas of other sources.
Deadline: Submit your assignment through Dropbox on Bright space by 9:00 PM on January 26.
Questions
1. How does Netflix create and provide value for customers and how can Netflix improve its value proposition over the customer’s life cycle?
2. What is Netflix’s source of competitive advantage? Would Disney be able to replicate this competitive advantage? Why or why not?
3. With Disney about to enter the online streaming space, should Netflix predominantly focus on customer acquisition or retention? Should Disney predominantly focus on customer acquisition or retention?
