Cool Beans Cafe is a small, local coffee shop located in Boston, MA that operates not for profit,
raising funds for veterans and their families. It began serving its customers three years ago.
Cool Beans Cafe’s manager has reached out to our consultant group to help them determine
how to boost the store’s revenues for the future. They have drafted four potential strategies and
are looking for our recommendation:
1. Strategy One: Increasing the number of sales made to each existing customer using the
existing menu
2. Strategy Two: Increasing the number of customers buying from the existing menu
3. Strategy Three: Increasing the number of customers by changing the menu to attract new
customers
4. Strategy Four: Increasing the price of the existing menu items
Which strategy is the best option for Cool Beans Cafe to pursue? In your response, make note of both the risks and advantages of that strategy, and address at least three specific ideas for implementing your chosen strategy .
