It’s been some time since you became the General Manager of the Turul Winery in the FLIGBY® simulation theme and game play. As the General Manager of the Turul Winery, you spent countless hours of time and a great deal of effort assessing the design and strategy of the organization.
You will analyze the external environment to explore opportunities and threats to the business. Furthermore, you will investigate the internal environment of the Turul Winery to determine factors that lead to competitive advantages for the business.
Based on your findings, you will construct a business model canvas to inform your market research efforts in order to identify a business expansion opportunity. Your goal is to demonstrate skill and expertise in assessing and planning a results-oriented organizational strategy focussed on resilience, efficiency, and innovation to ensure competitive advantage, sustainability and growth. You will use the results of these analyses to inform the development of a strategic plan due to the owner of Turul Winery in two weeks time.
