After Reading Chapter 5: Understanding Consumer and Business Buyer Behavior and viewing the Powerpoint Presentation for Chapter Five in Powerpoint Slides. Your Assignment for Chapter Five is to watch the video IMG Worldwide in the MyMarketing Lab. then answer the following questions below.
5-15. What “product” is a college athletics department selling?
5-16. Discuss how a college sports fan might go through the buying decision process, providing examples for each stage.
5-17. Of the four sets of factors affecting consumer behavior, which most strongly affects how college sports fans consume a sport?
