1. State what type of data is collected and used by the organisation and if this is Big Data, and if
this is primary or secondary data
2. Describe orthodox market research and how this is different from Big Data
3. Explain how information is captured and stored with key references to types of databases and
management information systems
4. Describe the impact of technological development on the role and use of data in the business
decision making process within your chosen sector.
5. Set out how information and data is used within the day to operations of organisations within that
sector and what is its strategic importance to the organisation within its sector
6. Set out outline for research into improving data capture and use in a sector/organisation
