Provide recommendations on how to increase brand awareness on social media, how to create engaging social media content that targets our core consumer and helps drive purchase.

Competitor Review

TASK 1: Competitor Review – Child’s Farm, Kit & Kin, Good Bubble, Aveeno, Burt’s Bees.
Market Research – What do our target consumers want, which brands do they engage, which influencers do they engage with, what baby/children’s products do they use. Data – brand, shopper, market (anything you can get your hands on).

Task 2: Perform a brief SWOT analysis. Relate to the competitors as much as possible.

Task 3: Perform a brief Porters Five Forces analysis. Relate to the competitors if possible.

Task 4: Social Media Landscape – Instagram, Facebook, Twitter, Pinterest, LinkedIn.

Task 5: Provide recommendations on how to increase brand awareness on social media, how to create engaging social media content that targets our core consumer and helps drive purchase.