Amazon-Walmart
Acting as a Consultancy to a firm same as Amazon & Walmart for next 15 years you have to:
1. develop a scenario planning report for firms operating in the field defined by the activities of Amazon-Walmart
2. recommend a generic global strategic marketing strategy for a firm in this field
Testing the scenario:
1. How useful would it be to a CEO?
2. How consistent is it?
3. How archetypical (general) is it?
4. Does it describe an equilibrium?
