McDonald
• Discuss the McDonald’s drive-thru case based on the strategic issues discussed so far and consider the advantages and disadvantages of this change to the drive-thru process.
• Look at new drive-thru innovations that could be considered in conjunction with or instead of the proposed solution that other fast food chains are using to facilitate potentially faster order processing (not limited to drive-thru ordering)
• Give a final recommendation as to whether this or another method is an opportunity that should be expanded across the McDonalds USA network.
