Digital Business and Technologies
1-Introduction to digital business
• Define the meaning and scope of digital business and e-commerce and their different elements
• Summarise the main reasons for adoption of digital business and barriers that may restrict adoption
• Outline the ongoing business challenges of managing digital business in an organisation, particularly online start-up businesses
2- Digital marketing
• Outline different methods of reaching and acquiring new customers via digital media
• Evaluate different buyer behaviour amongst online customers, describe techniques for retaining customers and cross- and up- selling using digital media communications
How does this relate to course content and discussion on the nature of the relationship between digital technologies and both old and newly emerging theories on business and management structures and practices? (Approximately 55% of word count.)
