“The message is that there are known knowns. There are things we know that we know. There are known unknowns, that is to say there are things that we now know we don’t know. But there are also unknown unknowns. There are things that we do not know that we don’t know. And each year we discover more of those unknown unknowns”. -Donald Rumsfeld
With the aid of a relevant example, provide your understanding of the above quote as applied to our ability to design actions to tackle risk proactively.