COVID-10 ad campaign by Hyundai
THE AD:
What’s the historical context of the ad?
when was this ad created? what was happening at the time?
Is the ad relative to any social context during that time period?
How does the ad challenge, reflect or critique the social environment in which it was created in?
What social/political/economic changes have occurred that are reflected in advertisements?
What social anxieties and panics are circulating in public discourse that are reflected by this campaign?
What ideologies are being reproduced/challenged by an advertisement campaign?
What is this advertisement campaign communicating about the social context in which it was created?
Why is this campaign being created at that moment?
Does the advertisement campaign have a connection to previous historical transformations?
What is not being visualized/discussed in the advertisement campaign?
Whose voices/perspectives are being promoted?
