Write a Critical evaluation of marketing ethics in practice: [your selected case]- Flat Tummy Lollipops .
Your task is to find a current debate in the news or social media that involves one or several
marketing ethics issues and dimensions, as discussed during the course. For instance, you
might examine problems with planned obsolescence (e.g. related to the case in French
courts against printer producers), ownership of consumer information (on social media
platforms), remuneration of consumer input, targeting specific consumer groups,
commodification of essential products (such as water), extensive industry lobbying towards
governments and supra-governmental institutions (e.g. in the EU) or how actions of activist
groups challenge toward certain forms of corporate activities in the market place.
You can use a wide range of media, such as discussion boards or Facebook pages, as
sources for the case of your paper, but you need connect with philosophical, theoretical,
and / or academic sources for your argumentation. Use theories and authors from class and
add external sources (tip: take a look at the reference lists of the assigned articles, the
library’s databases and so on). Thus, you cannot use your opinions only, but you need to
support your discussion with an analysis, using the research of others.
The report needs to be written with a 12-point Times New Roman font with 1.5 or 2.0 line
spacing and 2.54 cm margins, and page numbering throughout. Please use accurate
referencing in Harvard-style (tip: see the student handbook for further information).
