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Describe the definitions and origins of data analytics in business and big data.

Big Data

Describe the definitions and origins of data analytics in business and big data.
(20 marks)
– Discuss what data is available to businesses and what analytical tools and tests are available. Select a business (or no more than three businesses) to use as an illustrative example of how big data is being used.
(40 marks)
– Identify the uses of data analytics and the purpose and benefits of big data analysis.

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