Instructions
You will continue to write about the company you chose and the template from Week 1. This week you will write on the points below. Your submission should be approximately 2 pages long and use at least two credible resources. Research and make sure you read Chapter 12 in your book before reviewing the company’s website for information needed below:
The Marketing Mix
Product
Describe the products (goods and services) this company offers. Note: Large corporations usually have numerous products. If this is the case, you can narrow them down to one.
Price
Discuss the pricing strategy of the company – are they premium priced? Value priced? Does the company offer a range of products covering various price ranges? Example: Toyota sells economy cars and luxury cars.
Place
Explain how and where this company sells its products.
Promotion
What is the main brand (or brands)?
Briefly describe how this company advertises.
Social Media Marketing
Identify and describe how this company uses social networks.
Example: Facebook, Twitter, YouTube.
Conclusion
Summarize and provide your overall opinion of this company’s marketing mix.
If you were the marketing manager, describe one change you would make to improve the marketing strategy.
Resorce:UNDERSTANDING BUSINESS: THE CORE, SECOND EDITION
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