“A new coffee shop named “Mocha” is opening one mile from a Starbucks. Mocha offers a popular European product that is essentially a mixture of coffee and chocolate, with the consistency of thick hot chocolate found in Spain. Mocha’s owner asks you for a Search, Display, and Video digital marketing idea. You decide to focus on one of the three digital marketing areas. Provide your recommendation with specific tactics for either Search or Display or Video.” This is a content application assignment.
