Can you provide an additional example to illustrate how Lego uses the societal marketing concept? What social/environmental causes are they aligned with and how do they communicate this to their consumers?

LEGO Brand Analysis
Can you provide an additional example to illustrate how Lego uses the societal marketing concept? What social/environmental causes are they aligned with and how do they communicate this to their consumers?
Can you elaborate on the impact of the macro-environment on their business practices?
Can you elaborate on the consumer research approach you recommend? You addressed some research approaches in broad strokes, but it will be beneficial to add specificity.