Marketing
1. What are the main contributors (causes) of the crisis at Chassis Co’s Athens plant in late 2004
(14 months after SOP)?
a. Chassis Co’s responsibility?
b. Toyota’s responsibility?
2. Considering these causes:
a. What are Chassis Co’s options for resolving the crisis?
b. What would you do if you were in charge?
3. Considering these causes:
c. What are Toyota’s options for resolving the crisis?
d. What would you do if you were in charge?
