Read the Khandelwal article c4 with the A/B testing case studies. Pick one of the case studies. For your discussion post:
• Describe the company that conducted the test and the goal of the test. • Summarize the results. • Explain how you would replicate this A/B testing approach for a nonprofit organization or small business website that you know well – what would you test and why?
Review two other students’ posts and make concrete suggestions as to how they could improve their test plan for their chosen organization.
