Writing
Company Description
Should be an overview of the key components of your business idea. It should explain exactly what you do and why you are original/unique/better. The reader should be able to discern what your benefit is to the market and why you belong.
This should be your, who, what, when, where, how section.
***Reminder it is inappropriate to write a business plan in the first person “I” “My” “Me” etc you should always use third person by using your company name “We” and “the company/business” or use your companies name.
Summarize what kind of business you have, or what you are planning to offer.
Mission Statement
The mission statement should explain in one or two sentences exactly what you do and who your company is NOW. Remember this is for the customer and should resonate with them and cause your employees to take action or behave in a specific manner.
Vision Statement
This is who you want your company to be in the future. You want to make it short and repeatable/memorizable. This is for your employees.
Goals
Where do you want your business to be in the near future? What would you like to achieve? How do you want people to perceive your business?
