Tasks:
1) Review the following video:
2) Review the following article:
MSG Management Study Guide. (n.d.). Retrieved October 16, 2020, from https://www.managementstudyguide.com/advertising-ethics.htm
3) Keeping in mind the following primary points from the article related to ethics in advertising:
• “… ethics in advertising means a set of well defined principles which govern the ways of communication taking place between the seller and the buyer”
• “An ethical ad is one which doesn’t lie, doesn’t make fake or false claims and is the limits of decency”.
• “Ethics in Advertising is directly related to the purpose of advertising…”
• Ethics “depends on what we believe”
a) Select one of the tactics presented in the video. Then, answer the following (letters b through f)
b) How does the tactic result in “miscommunication” between buyers and sellers?
c) Explain and discuss the fake claims, false claims, and/or how the advertising tactic is not “decent”
d) How does the promotional tactic selected take away from the main purpose of advertising, e.g. to highlight quality, effectiveness, value-added properties to one’s life, etc.
e) Do organizations have a “duty” to avoid these tactics, taking into consideration that ethics “depends on what we believe”? In other words, one commercial which may be offensive to one person may be fully acceptable to a larger group of consumers, or vice versa.
f) Finally, what are the implications of this overall topic on ethical advertising even on internal based communication that may be presented within an organization?
For example, suppose you are presented with an “ad” pertaining to an event occurring within your workplace or even a sale (such as a charity event or employee only discounted type of event), or a public service announcement promoting a certain area of interest. Should these “ads” still follow ethical standards or not, and why? What actions should be taken if an “ad” is found to be offensive to one, several or all employees in the workplace, or an employee finds that the “ad” goes against their personal beliefs?
