Should our company have a Google AdWords strategy? If so, what words should we target and why? If not, why not? If you choose not to, be prepared to explain in detail and then also explain an alternative strategy.
In chapter 2 (figure 2.1) and in chapter 14 (figure 14.1), we learned about the SMM Planning Cycle. Write 2-3 pages on a full planning cycle from the perspective of your company. Make sure to be very specific and use only details and explanation that is unique to your company alone. Break out each of the 8 steps and construct an effective plan. (Use the powerpoint for Ch.14 to help guide you through this)
