Marketing
Part 1 …….Case Study 3/ Alibaba #31
What steps will Alibaba need to take to retain a dominant and competitive position in China’s domestic market? What are the domestic competitive threats?
How would you characterize the international competitive landscape in e-commerce? Who are the international competitors? What are the international opportunities?
Which regions of the world should Alibaba prioritize for entry and expansion?
How will Alibaba’s growth strategy of mergers and acquisitions help the company to compete in the US and other international markets?
PART 2……………..Case Study #4/ Venmo 37
How well is Venmo positioned in the social media market space? Are there untapped opportunities available to Venmo to create profitable revenue streams in this space?
How can Venmo attract newer customers in various demographics?
What options does Venmo have available to diversify its business model to create incremental revenue streams? How would you rate the attractiveness of these diversification opportunities into new products, services or markets?
How would you assess PayPal’s (Venmo’s parent company) financial strength to support any initiatives that Venmo might pursue?
What recommendations would you make to PayPal CEO Dan Schulman to improve Venmo’s competitive position?
