FINANCE
Mercury Athletic Footwear
Assumptions and Questions
1. Is Mercury an appropriate target for AGI? Why or why not?
2. Review the projections formulated by Liedtke. Are they appropriate? How would
you recommend modifying them?
3. Estimate the value of Mercury using a discounted cash flow approach and Liedtke’s
base case projections. Be prepared to defend additional assumptions you make orally.
4. Do you regard the value you obtained as conservative or aggressive? Why?
5. How would you analyze possible synergies or other sources of value not reflected in
Liedtke’s base case assumptions
