MARKETING
WEBSITE AND SOCIAL AUDIT
Part of this module focuses on digital giving & marketing strategies for nonprofits. This has become increasingly important as traditional methods of fundraising face continued challenges – particularly during a pandemic. Choose a nonprofit organization for which you have a personal interest in its mission. Spend some time reviewing their website and social media channels.
1. How well represented is the organization online? Is their website up to date and easily navigable?
2. Which social media channels are the organization using? Are they aligned in their messaging? How often are posts being made? Are they on the right channels?
3. If you were a prospective donor, how easy is it to give online? Is giving referenced via social media?
4. What do you think is the main goal of the messaging being put out via the website and social media? Is it storytelling, advocacy, giving, etc.?
5. How might you improve what the organization is doing?
Social Media Templates
Social Media Principles
https://www.forbes.com/sites/forbesleadershipcollective/2018/07/16/six-lasting-principles-that-drive-social-media-success/?sh=27bf64671409
The Ultimate Guide to the Donor Cultivation Cycle [2022]
https://www.causevox.com/blog/donor-cultivation-cycle/
