ASSIGNMENT
Understand what contemporary management issues and challenges are in modern organisations.
Apply relevant theories to critically examine contemporary management issues and formulate effective solutions to these issues
Effectively communicate concepts and arguments learned in contemporary management in a logical, coherent and engaging manner
Assignment task:
This assignment takes you deeper into how you deconstruct literature readings.
For this assignment, you are asked to analyse and de-construct the following three articles:
1. Boo, H.C. and Chua, B.L., 2022. An integrative model of facial recognition check-in technology adoption intention: the perspective of hotel guests in Singapore. International Journal of Contemporary Hospitality Management, (ahead-of-print). PDF fileDownload PDF file DOI: https://doi.org/10.1108/IJCHM-12-2021-1471Links to an external site.
2. Ying, S., Sindakis, S., Aggarwal, S., Chen, C. and Su, J., 2021. Managing big data in the retail industry of Singapore: Examining the impact on customer satisfaction and organizational performance. European Management Journal, 39(3), pp.390-400. PDF File
DOI: https://doi.org/10.1016/j.emj.2020.04.001Links to an external site.
3. Vesal, M., Siahtiri, V. and O’Cass, A., 2022. Do senior managers hold the keys to unlock innovation and environmental sustainability?. Industrial Marketing Management, 103, pp.83-96. PDF fileDownload PDF file
DOI: https://doi.org/10.1016/j.indmarman.2022.03.010
