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Why is it important for Coca-Cola to be able to process POS data in near real time?

Posted on February 10, 2023 by Shady

Coca-Cola Company

Why does the Coca-Cola Company have petabytes of data?
Why is it important for Coca-Cola to be able to process POS data in near real time?

How does Coca-Cola attempt to create favorable customer experiences?

What is the importance of having a trusted view of the data?
What is the benefit of a decision model?
What is the Black Book model?
Explain the strategic benefit of the Black Book model

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