ASSIGNMENT
Wk5 Discussion Board – Creating SEM ads Wk5 Discussion Board – Creating SEM ads
Take a look at the sections in the provided Yahoo booklet about selecting keywords and writing SEM ads. Ignore the testing of keywords and use of online tools for now. You are going to write advertising for this assignment as if you were doing the marketing for your own company or a company you want to start. Not that character limits have changed since the guide was created (see below).
Make up a company if you need to and don’t necessarily think big – create a company for this exercise (and for a few exercises in the future) that is based upon a hobby or something you just like to do, or don’t do now but would like to. Make up a website address if necessary.
Tell us a little bit about the company to help us understand your ads.
Think about three keywords that you might “buy” on a pay-per-click basis and write the ad that a person would see if that word or word combination was searched on. Tell us what the selected keywords are.
Then write a PPC ad for your company.
Let’s use Google’s instructions (new 2016 guidelines):
Create a headline – up to two lines of 30-characters each, or on line of 60 characters
Create a description line – one line of 80 characters
Destination URL (the website address users will land on when they click your ad)
Look at Google search results so you can get a feel for how ads are written.
