Destination Marketing Management
Visit Destination Canada’s Consumer website
- Describe the USP’s (Unique Selling Propositions) of this destination.
- What is the ‘Brand’?
- What type of tourists visit Canada?
- What are the main markets for Canada?
- Find 4 images that help visualize the ’brand ‘of Canada
- What is the ‘tag line’ for Canada?
- Find a recent marketing video for Canada (within last 4 years) – pleae include link.
- What is the message that these videos are trying to portray?