Based on the attached Documents (Yip_11 and Yip_Appendix), develop a Business Plan for your selected topic based on your proposal.
-Defining the business (including, customer needs, technologies used, customer segments, products offered)
-Identifying key markets (including, overview of the industry and Market Analysis)
-Identifying key competitors (including, Economics of the Business)
-Checking country selection (including geographic scope)
-Checking core strategy (including, Management Team)
