Response to Passion Credle: Strategy: A Recipe for Success
250 word response and Must include references
A strategy is a plan that details the means to an end. In the culinary industry, a recipe lists the ingredients and how to combine them to create a delicious meal. For a business to be successful, it is necessary to form a plan with the steps to execute it. As a business is launched, it must have a competitive advantage to avoid being overlooked or obsolete. With so many similar organizations in the marketplace, how can a firm stand out? It needs a plan that generates a competitive advantage (Barney & Hesterly, 2012).