Marketing Case, Dove
- https://www.studypool.com/questions/download?id=2817809&path=uploads/questions/478882/20230421204850dove_case_.docx&fileDownloadName=attachment_1
Answer the question based on the pdf file attached.
- How can social comparison theory be used to interpret the success of Dove’s early Real Beauty campaign?
- What strategy would you recommend for Dove (1) in responding (or in not responding) to consumers and (2) going forward (or not going forward) with the campaign? If they were to go forward with this campaign, should Dove revise its Real Beauty message and if, so, how?
