Digital marketing
Read this article: https://www.entrepreneur.com/article/290891
And then this article: https://www.entrepreneur.com/article/289622
For this assignment and all assignments, to receive an A, you need to:
Show evidence that you read the readings and/or watched the videos.
Type your answers in complete sentences with good grammar and no errors.
Then answer the following questions:
- Why is ethical marketing important?
- The first article lists 5 steps to creating ethical marketing. After reading the second article, list one more step to creating ethical marketing and list why it should be on the list.
- The second article seems to take a left hand turn and starts talking about why long articles is so important. Do you agree with the argument that a lot of content is a key to developing trust? Why or why not?
- Think about the brands you are loyal to. Pick two brands you trust. After some self-examination, why do you trust them? Now list one brand that has lost your trust. Explain why you don’t trust them any longer. Include a few sentences for this answer. Don’t just answer in one quick sentence.
- People were offended by this ad. Social media erupted about it in a super negative way. The ad was pulled immediately. The brand apologized.
This YouTube link seems to keep breaking. If it doesn’t work for you, try this: https://www.youtube.com/results?search_query=dove+chocolate+commercial Then watch the commercial entitled
DOVE® Chocolate – Each and Every Day ad
What’s the difference between the two ads that made one offensive and unethical? Do you agree with public opinion? Why or why not? Write a solid paragraph or two here.
