Where Do Salespeople Fit in the Digital World

Using the Harvard Case “Where Do Salespeople Fit in the Digital World” (Andris A. Zoltners, PK Sinha, Prabhakant Sinha, Sally E. Lorimer, Ty Curry) as your primary baseline case, author an essay comparing the case as follows: • Introduction and Conclusion stating and summarizing the main hypothesis of the HBR article and your key insights as take-aways. (10 points)

• The body of your essay should evaluate the HBR article by comparing (20 points): o Text (article) to Text: compare this article to other scholarly articles you have read on the same topic. You may choose any other article, but proper citation is expected. o Text (article) to Self: compare this article to your own personal, informed views on the topic. Use facts where appropriate. Any outside material references should be cited accordingly. o Text (article) to World: compare this article to other current or past world events. Use facts where appropriate. Any outside material references should be cited accordingly.

• Essays should be five to seven (but no more than seven) typed pages, single-spaced inside the paragraph, double-spaced between paragraphs. Include a separate cover sheet with your name, the course name and number, and the date submitted. Pages (excluding the cover sheet) should be numbered and single-sided. Staple the cover sheet and essay (do not paper clip, do not place in a folder) in the upper left corner. You must use Times New Roman, 12-point font, with one-inch margins.

• Spelling and grammar errors will be deducted from your grade.

Note: Your essay is worth 30 points toward your final grade. If this is a make-up assignment for an unexcused absence, the maximum points you may earn is 24 points! Have an opinion, and support it with facts. If in doubt about a source, cite it using APA format as an end note, footnote, or contained in the body of your essay. This is an individual assignment and should not be completed with any other classmates in this section or any other. Your essay may be entered into anti-plagiarism software to confirm your work as original.