Assessment 2: Individual Written Report -20% of the module grades.
Learning Outcome 4
LO4: Identify the communication mix tools and examine how these tools are used in the airline business.
SCENARIO
- You have recently joined an airline business in the Business Development department.
- Your manager has arranged for you to join the Corporate Communications team to work on a project regarding the business’s Communications Mix.
To complete the task.
- Select any airline business.
- You need to work individuallyto analyze the current communications mix and to make recommendations for improvements in the communications mix for 2025-26.
- You have been asked to present your analysis and ideas in a formal written report.
For the selected business:
- Briefly outline all Marketing Mixfor the selected airline business. [15 marks]
- Identify the target market. [05 marks]
- Provide details of all the existing communications (promotion) mix channels used by the selected airline.
- This could include advertising, personal selling, sales promotion, social media, publicity, cinema advertising, outdoor advertising, exhibitions, PR activities, website,and any other form of communication.
- Use appropriate images and illustrationsto show the communication mix.
[20 marks]
- Make recommendations with justification for a new and improved Communications Mix. [05 marks]
- Professionally produced report, table of contents, quality of contents, referencing & appendices. [05marks]
The report must have
- Title Page
- Table of Contents
- Introduction
- Body of the task with proper headers
- Recommendations
- Conclusion
- References
