Write a 4–6-page paper, not including the title and Reference pages, applying at least four of the elements in the Contemporary Value Chain Model and suggest how the company can improve the customer experience by fixing value chain elements. This is your opportunity not only to see where the brand’s value chain was not working properly, but to recommend what needs to be done so future customers have delightful experiences.
Write your paper using first person perspective.
Include a conclusion summarizing the paper’s content without introducing any new information.
