ECON2245: Business Economics
Individual Assignment
Assignment Question:
Identify and explain a pricing strategy for a particular firm or industry. Using the theories
taught in this unit explain the purpose of the pricing strategy and discuss how it is possible
for the firm (or industry) to adopt such as a strategy. Explain an alternative pricing strategy
that the firm could use.
About the Assessment:
All students are required to complete the individual assignment.
Purpose of the Assignment:
The purpose of this individual assignment is to demonstrate both a theoretical and practical
understanding of a business economics that draws upon several of the topics covered in this
unit. You should do your own research to discover relevant articles to help inform your
arguments. You will also need to provide evidence to support your claims and arguments.
You will need to research a pricing strategy in detail and provide evidence of the pricing
strategy.
Assignment Details:
The assignment is worth 30 percent of the unit.
Due Wednesday 25th September at 5pm.
The penalty for late submission is 10 percent deduction of the total mark allocated for
the assignment per day for the first 7 days (including weekends and public holidays)
after which the assigned work is not accepted. Each 24-hour block is recorded from
the time the assignment is due.
Students are required to submit their assignment via LMS.
The assignment needs to be types using a font size of 12 and 1.5 spacing.
Turnitin will be used to detect plagiarism (see below).
The word limit for the assignment is 2,000 words and a word count must be clearly
displayed on the cover sheet of the assignment. Penalties apply for going over the
2,000 word limit. There is no leeway for the word limit.
2
The reference list can be excluded from the word count.
The penalty for exceeding word limit a penalty of 1 percent of the total mark allocated
for the assignment for each 1 percent in excess of the word limit.
The assignment must be referenced correctly and contain a reference list (Note: UWA
Business School uses the Harvard Referencing system:
http://guides.is.uwa.edu.au/harvard).
Pricing Strategies:
Students should refer to Topic 3 for potential pricing strategies. They are required to examine
the pricing strategies for a firm or industries and provide real life evidence of these strategies.
Plagiarism:
Turnitin software will be used to detect any plagiarism and the level or originality of the
assignment and any form of plagiarism will not be accepted and will be heavily penalised.
Student Services provides an online plagiarism portal that includes a definition of plagiarism
and a link to FAQ:
www.studentservices.uwa.edu.au/ss/learning/online_services/plagiarism_portal.
More information about ‘Turnitin’ can be found at http://turnitin.com/static/index.html.
Suggested Structure:
A proposed structure for the assignment is as follows – the assignment should have headings
for each section:
Cover page which includes the word count, the student’s name and student number
and the student’s tutor and tutorial time.
Introduction – this should include the purpose of the assignment and (i.e. what the
assignment sets out to do) and a brief discussion on your chosen firm or industry. You
should include some background of the firm or industry.
Discussion on the pricing strategy including evidence of the pricing strategy.
Discussion on the purpose of the pricing strategy, based on real world and theoretical
concepts.
Discussion on how it is possible for the firm or industry to adopt such as a pricing
strategy. This should be based on real life events as well as economic theory.
3
Explain an alternative pricing strategy for the firm.
Conclusion – this should be a brief paragraph summarising what the assignment has
covered.
Reference list.
Marking Structure:
Ten marks of the assignment will be allocated to the presentation of the assignment based on:
How well the assignment is written and structured, including whether it is succinct, is
within the word limit and uses appropriate grammar.
How well the assignment is referenced and that claims are supported with references.
Twenty marks will be allocated to the analysis of the pricing strategy based on:
Originality of the chosen business.
Discussion of the pricing strategy with reference to economic theory and evidence
supporting the pricing strategy.
Discussion on the purpose of the pricing strategy and how it is possible for the firm to
adopt such as strategy.
Discussion of alternative pricing strategies.
Evidence of research and understanding of the concepts.
